MELO Branding: Company Branding & IP Characters Design
About
A brand that feels like a deep breath.
We created MELO’s visual identity and character system to reflect softness, calm, and emotional connection—turning stress relief into a gentle, relatable experience users can trust and enjoy.
The MELO Bubble Ring received the iF Design Award 2025, selected from over 10,651 submissions across 66 countries. Scoring 315 points, well above the 279-point average, it stood out for its innovation, functionality, and impact. Judged by 131 jurors, this prestigious recognition highlights QIMU Design’s commitment to world-class, user-focused design.
- iF Design Jury 2025
Emotional Identity
We built the brand around calm, care, and connection to make stress relief feel personal and approachable.
Character Design
The IP character acts as a gentle companion—soft, expressive, and supportive throughout the user journey.
Visual Consistency
The IP character acts as a gentle companion—soft, expressive, and supportive throughout the user journey.
Gallery
